MANDATES
Reputation can be governed. With the reputation matrix and the reputation account, it becomes plannable and measurable and is not left to chance.
We make reputation part of corporate strategy. With the board or the executive management, we define objectives for each stakeholder group, establish the baseline, prioritise the issues and accompany implementation over years. Reputation thus becomes plannable, measurable and governable, like any other capital.
Ownership carries obligations, in perception too. We advise executives, owners, family businesses and family offices on how to shape their role towards the company, the family and the public: in succession, transactions, governance matters and situations where the family’s standing is at stake.
We accompany chairs, CEOs and boards in their dialogue with politics, authorities and regulators. Our aim is the corporate statesman: a leader who shapes outcomes rather than merely reacting.
We weigh every issue by societal benefit and business benefit. The board and the executive management set the objectives; measurement takes place by stakeholder group: investors, authorities, politics, media, employees and customers.
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